Monday, June 9, 2008


When thinking of endangered species awareness, the first thing that comes to mind is either some fat guy wearing a "save the whales shirt", or just some cheesy image of suffering young offspring of whatever endagered species is concerned. Yet, takes a fresh approach in their campaign, and due to its originality might actually be slightly more successfull than those who have tried before them.

The campaign, started by the IFAW (International Fund for Animal Welfare), for awareness of the urgency around the survival of endangered species, included posters that were displayed on around 224 sites around the London Underground network.

These posters featured basic outlines of animals, that were created using only the available tubetube lines, stations and junctions that are visible on the London tube map. This "join the dots" , using the tube map as a guide, was discovered by Paul Middlewick in 1988, who recognized an elephant in the tube map during his journey travelling to work.Since Middlewick's giant discovery, many more animals such as whales, bats, cats and more have been revealed in the london tube map.

for more animals, go to here!

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